Portfolio

John Merck Macasaet

about me

Hello there, I'm Merck, a dedicated and passionate General Virtual Assistant ​specializing in social media management, graphic design, and lead ​generation. I thrive at the intersection of technology and creativity. With a ​background in Hotel and Restaurant Management, where I completed a 2-​year program, I've since transitioned into a successful role as an ​Establishment/Restaurant Manager for approximately 9 years. In this ​position, I've honed my skills in leadership, customer service, and operations ​management, which I believe complement my abilities in virtual assistance ​and digital marketing seamlessly.

As a seasoned professional in social media management and graphic design, ​I seamlessly merge technical expertise with a discerning eye for captivating ​design. I'm deeply committed to crafting visually striking and engaging ​content that captivates audiences and drives results. My passion lies in the ​intersection of technology and creativity, where I continually push the ​boundaries of what's possible to deliver exceptional visual experiences. ​Whether it's designing eye-catching graphics or crafting compelling social ​media campaigns, I thrive on the challenge of creating content that leaves a ​lasting impression.

I extend a warm invitation for you to witness the tangible results of my ​unwavering commitment and boundless enthusiasm in driving business ​success. With full confidence in my capabilities, I assure you of consistently ​delivering outstanding outcomes. Let's embark on this thrilling journey ​together and transform ideas into captivating realities. I eagerly anticipate ​the opportunity to connect with you and explore how we can achieve ​remarkable goals collaboratively.

• Social Media Marketing
• Social Media Content Creation
• Social Media Optimization
• Email and Video Marketing
• Graphics Designs
• SEO
• Lead Generation Specialist
• Administrative Task
• General Virtual Assistant
  

I specialized in CONTENT CREATION and Social Media Management

Content Planning

Strategic Management

Platform Management

Lead Generations

• Generating 100 leads in Australia, New Zealand, and the USA.
  

• Building online presence
  
• Leverage Social Media
  
• Analyze and Optimize
  
• Using Keywords
  
• Location-Based Keywords
  

• https://docs.google.com/spreadsheets/d/1Z6qpETztMJShS​ePC0HcShlY5jizaVhOwmyxwhMO2Vo4/edit#gid=887915236
  

Lead Generations

• Generating 100 leads in Australia, New Zealand, and the USA.
  

• Localized Landing Page
• Business Directories
  

• https://docs.google.com/spreadsheets/d/1Z6qpETztMJShSePC0HcShlY5jizaVhOwmyxwhMO2Vo4/edit#gid=887915236
  

Social Media Content Creation

• Freelancing Tips - Carousel Content
• Create a graphic (10), infographic (2)
• Use Surge branding and logo.
  

• Content Selection
  
• Visual Element
  
• Text Length
  
• Engaging CTA
  
• Design Tools
  
• Consistency
  

• https://www.canva.com/design/DAFxmh5Jkx4/AYvEJQSAiGRLnu6X​huh_Rw/edit?​utm_content=DAFxmh5Jkx4&utm_campaign=designshare&utm_me​dium=link2&utm_source=sharebutton
  

Social Media Content Creation

• Freelancing Tips - Carousel Content
  
• Create a graphic (10), infographic (2)
  
• Use Surge branding and logo.
  

• Creativity and Design
  
• Visual Storytelling
  
• Consistency
  

• https://www.canva.com/design/DAFxtXV2RBw/5CjFbGv6qIT​OlcPZZDEKGw/edit?​utm_content=DAFxtXV2RBw&utm_campaign=designshare&​utm_medium=link2&utm_source=sharebutton
  

SEO - Off Page Optimization

• Optimize: https://surgefreelancingmarketplace.com/ using Off Page Optimization techniques.
  
• Keywords - Hire a Virtual Assistant or Hire a Virtual Assistant Philippines
  
• Using Local Directory or Bookmarking
  

• Content Quality
  
• Unique Domains
  
• SEO Optimization
  
• Backlinks
  
• Time and Resources
  

• Pending
  

• https://docs.google.com/spreadsheets/d/1EJjLb9q3BnRZ9sZxSeyK3M_HNPnhcYwbCJXzaHGWRwM/edit#gid=2083078402
  

Email Marketing

• Create an email marketing workflow for clients
  

• Understanding Client Needs
  
• Encouraging Action
  
• Concise Communication
  

Flodesk link:

https://app.flodesk.com/workflows

Video Marketing

last version

• Create a 1-minute video introduction
  

new version

• Youtube link ( UPDATED)

https://www.youtube.com/watch?​v=owRrz0uQJVQ

• Google drive

https://drive.google.com/drive/folde​rs/1P9HjWHUOtq7xy1OW-​-0SZbNuO0z3I1xK

1. Limited Time
   
2. Content Selection
   
3. Visuals
   
4. Tone and Presentation
   
5. Editing
   
6. Scripting
   

Client Outreach and Portfolio Update

1. Portfolio Presentation
   
2. Building Credibility
   
3. Time Management
   
4. Managing Multiple Platforms
   
5. Convincing Messaging
   

• Google Document ​https://docs.google.com/doc​ument/d/18NDbdg57D7iBXTu​X7LguQrg2StVVHHvNgEhbF​G4WqFk/edit?usp=drive_link
  

Individual task assignments

Optimize and update the video descriptions for all ​videos on the YouTube Surge account

Total number of videos: 174, spanning from 2021 ​to the present (2023).

Google Task Sheet Link:

https://docs.google.com/spreadsheets/d/17YIUSKL9-​JPW86TH0DCaHhXcbbsmzl6SNsUpFkBRnQU/edit#gid=0